Marketing and Branding

Marketing and Branding

I have extensive experience in marketing and branding strategy. From digital to social media marketing, I have worked on many projects for internships, academic projects, and university clubs. I am a digital strategist, a video creator, and a market researcher. Below are just some areas of marketing I have worked in.

Experienced in: Adobe XD | Adobe Photoshop | Adobe Premiere Pro | Adobe Illustrator | Final Cut Pro | Google AdWords | Google Analytics |

Digital Marketing, Branding, and Social Media

  • I have promoted businesses, events, and speakers through marketing and social media tactics. 

  • Marketed an event with over 50 attendees 

  • Created a Facebook social media campaign over 10,000 impressions

  • Grew an Instagram page from 1 follower to over 50 followers

  • Wrote blog posts on a variety of topics for internships

  • Crafted logos and marketing materials using Adobe Photoshop and Illustrator

  • Created promotional videos to market (see CUCG promotional video on the left) using Final Cut Pro and Adobe Premiere Pro

Market Research, Surveying, and Strategy

  • I have worked on projects focused on marketing tactics and gave recommendations to companies. I believe that market research starts with surveys, which is why I have conducted many customer surveys and have assisted in distributing surveys for many projects.

  • Researched trends and conducted market research in multiple different industries

  • Helped a non-profit in their marketing their rental property

  • Utilized Qualtrics to distribute surveys and analyze qualitative and quantitative data

  • Lead a survey with over 230 respondents

  • Created customer personas and consumer journeys

  • Presented recommendations at the end of projects about best next steps

Communications and Writing

© 2020 by Emilee Cocuzzo.

617 - 917 - 4002

Massachusetts | Virginia | Virtual